The role of the distributor plays a key role as they bring movies to the marketplace. They identify a clear target audience which helps them decide on what kind of marketing campaign they should go for to make the audience know about and want to see the movie they are promoting. They can do this by using posters, TV, promotions and premieres as well as radio spots, outdoor advertising and the internet. For our project, we had to make an advertising campaign for our horror movie. Through the research our group conducted, we decided that our target audience will be 17-24 year olds going with the classification of a 12A. We also conducted research with questionnaires to find what type of horror movies our target audience would be appealed to. After finding out this information, we had to think of how we could promote the film. As our target audience are people in their teens and early twenties who use the internet, we decided to put our trailer on YouTube to gain feedback. I created my own cover to film magazine, Total Film so it was seen to the audience of the film magazine.
While creating our trailer, we had to decide on a release date and we decided on Friday 28th January. We decided on this date as the day sticks to convention of releasing movies and 10 films are released every week in Britain and we thought we would avoid peak times including Christmas and Summer to avoid too much competition.
It was important that when we were making our trailer, poster and magazine cover that there was a unified identity. To ensure this, I used two key images on my magazine cover and poster as well as use a dark colour scheme of black and white. Sticking to an identity, I mainly used the font "skribble" for my poster and magazine cover.
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